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Good investing is boring

Published on 12/09/2022

Investing can be boring. Good investing should be boring; you should sleep soundly knowing your money is working hard for you with little input. So how do we spice it up a little, without putting your money on the line with added risk? At Upside, we make it personal.

By investing in industries, sectors or companies that you know or believe in, you can add some skin to the game and start getting interested in the inner workings of the stock market.

Whether your passion is tech, cars, farming, food and drink, fashion, the environment, social issues, sport, or transport, there are companies you can invest in. By taking the thing you know most about, your passion, your interest, you can make investing fun.

Famous investor Peter Lynch once said, “Behind every stock, there is a company. Find out what it's doing”. And there are so many companies to choose from!

Say you’re interested in football, then your investing world has opened up to all the clubs that are listed, like Juventus (JUVE), Manchester United (MANU), Borussia Dortmund (BPRUF), as well as all the companies that make athletic gear like Nike (NKE), Adidas (ADS) and Puma (PUM).

Or, perhaps you’re passionate about female-led companies, well then you can get excited about Bumble (BMBL), General Motors (GM), Oracle (ORCL), Ulta Beauty (ULTA), GlaxoSmithKline (GSK) and ITV (ITV) - a selection of stocks that will really diversify your portfolio.

At Upside, we’re making investing in your passions and interests super easy. Like an IKEA flat-pack, your portfolio comes in three parts: your Base layer, Bundles layer and Single Stocks layer, all perfectly weighted to your own risk appetite.

The Base is a fund built and managed in-house by our team of experts covering 210 of the largest stock names - simple.

But your Bundles and your Stocks layers, are where you can add your personal stamp. Bundles are a collection of themed stocks, built and managed by our team of investment experts. By this, we mean that Bundles cover topics such as environmentally focussed companies, sports companies, female-led companies, and so on.

In the Single Stocks layer you go one step further and pick up to three single stocks that you really care about - whether it’s that company you read about that that is pledging carbon neutrality by 2025 or your favourite sports teams.

This means you can invest in your passion, without having to spend hours on research and without your investments keeping you up at night. Now if that isn’t happily boring, we don’t know what is.

Try it out today on our web-led demo app.

Upside Technologies Limited
33 Broadwick Street
London
W1F 0DQ

Company number: 11228711
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